WGSN - S/S15 Macro Trends ‘Focus’
A trend is 'a general direction in which something is developing or changing.' Trend or fashion forecasting is research based, information is gathered years in advance from a range of areas such as technology, science, film, art and economics. The data is meticulously analysed to accurately predict trends. Fashion impacts a number of industries including interior design, consumer electronics, media, entertainment, lifestyle and advertising. Fashion forecasting provides invaluable insights for brands and businesses, it aids in defining objectives, informs design and production decisions and helps to maintain a consistent brand identity.
WGSN Prediction S/S15
'In this trend, the material world comes into sharp focus, as a reaction to virtual living. This is not to say that we are turning our backs on technology, but that we are using it as a means to connect to our surroundings. The objects associated with this trend encourage contemplation, emotional response and connect us to a speciic environment.
‘New super-high-deinition technologies enable us to capture a level of emotional intensity more effectively than ever before. The concept of living in the present with awareness and a singular focus in our increasingly information crowded world is an ongoing discussion.’
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By World Global Style Network - 49 page PDF document available to download for reference and inspiration.